Take your guitar playing to the next level with the Tortex Standard Guitar Picks, .50mm Gauge, Red, 72-Pack. These picks are renowned for their durability, superior memory, and just the right amount of flexibility for a snappy, fluid attack that's bright and crisp. Ideal for both electric leads and acoustic passages, Tortex picks serve as a universal sonic paintbrush for musicians worldwide.

First introduced in 1981, Tortex Picks were initially designed to be a high-quality alternative to tortoiseshell. However, Jim Dunlop's innovative creation quickly transcended its original purpose, establishing a unique identity and setting a new standard for all guitar picks.

Building on the precision, consistency, and color-coded gauge system of Nylon Picks, Dunlop aimed to create a pick that offered a bright and snappy attack, superior durability, and an improved grip. After selecting Delrin as the base material, Dunlop spent over a year developing a special treatment process to maximize its potential. This unique process is what sets Tortex Picks apart from the rest, providing a unique grip-enhancing matte surface and aggressive attack.

In addition, Dunlop expanded on his previous color-coded gauge system, resulting in the vibrant and timeless palette that has become an industry standard. Staying true to Dunlop's original formula, Tortex Picks continue to be our top-selling pick line, all manufactured at the Dunlop HQ in Benicia, California.

With Tortex, Jim Dunlop sparked a revolution in the world of guitar picks. The iconic turtle logo is instantly recognizable, and the vibrant Tortex palette has become a shorthand for guitar players when gauging pick thickness. Walk into any music store and ask for Red Picks, and you'll likely be shown a pack of Tortex .50mm Picks. Musicians worldwide, across all genres and playing styles, have chosen Tortex Picks as their tool of choice to express their musical passion.